Salary for Advertising and marketing professionals in Denmark

Based on 2025 salary data from Statistics Denmark (Danmarks Statistik), with additional SIRI/STAR references where available.

Published salary figures for this occupation, including pension and a simplified payslip example where a pension breakdown is available.

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STATISTICS DENMARK · LONS20

Advertising and marketing professionals (Arbejde inden for reklame og marketing)

Average monthly salary including pension

60,000 DKK

≈ €8,000 / US $9,000

2025 · all of Denmark · 37 hours a week · before tax · incl. pension

Average monthly salary excluding pension

53,000 DKK

Pension incl. ATP: 7,000 DKK per month. Before tax; other pay components are included.

Middle half of employees earn between (including pension)

43,800 DKKmedian 55,100 DKK71,000 DKK

ILLUSTRATIVE EXAMPLE ONLY

What could reach your bank account

33,271 DKKper month in this example

Example: 38% base income tax and 8,000 DKK monthly deduction.

For guidance only. Your actual take-home pay may differ.

Show me the full calculation and example payslip

Where the illustrated monthly package goes

Illustrated package61,593 DKK

To your bank account33,271 DKK · 54.0%
Tax withheld: AM-bidrag + A-skat19,729 DKK · 32.0%
Pension: employer 10% + your 4% + ATP8,040 DKK · 13.1%
Holiday supplement reserved for later553 DKK · 0.9%

The chosen 38% base rate applies after pension, ATP, AM-bidrag and the monthly deduction. Higher-income state taxes are added where applicable. Here, total tax is 35.7% of gross pay.

Pension and the reserved holiday supplement are before later taxes. Paid holiday is time off, not extra cash.

EXAMPLE ONLY · NOT AN EMPLOYER-ISSUED PAYSLIP

Example monthly payslip

Illustration

37 hours/week · adult · main tax card · holiday supplement not paid this month

Example base rate 38%Monthly deduction 8,000 DKK

Example gross pay, deductions and bank payment
Pay or deduction	Amount
Gross monthly salaryIllustrative pension split	55,311 DKK
Your pension contribution4% of gross pay · saved for your pension	−2,212 DKK
Your ATP contributionFull-time monthly A-rate used in this example	−99 DKK
Labour market contributionAM-bidrag · 8% of 53,000 DKK	−4,240 DKK
Income tax — base example38% of 40,760 DKK after the 8,000 DKK monthly deduction	−15,489 DKK
Paid to your bank accountUdbetalt · example only	33,271 DKK

Employer contributions — not deducted from your payment

Employer pension · 10% of gross pay: 5,531 DKK
Employer ATP: 198 DKK

Holiday and days off in this example

Paid holiday accrued: 2.08 days/month · 25 days/year
Holiday supplement · 1% reserved, not paid this month: 553 DKK
Extra holiday days · assumed agreement: 5 days/year

This example has paid holiday plus a supplement. Other jobs use 12.5% holiday allowance instead. The five extra days depend on your agreement.

These are chosen example values, not national averages.

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Please note: Salary figures from Statistics Denmark, DA, SIRI and your a-kasse (if applicable) may vary depending on the source and methodology. These figures are estimates intended as guidance, not guaranteed salaries. Your actual salary will depend on factors such as your qualifications, experience, employer, employment conditions and, importantly, your Danish language proficiency.